In this episode I talk with Leland Maschmeyer, chief creative officer at Chobani and co-founder at Collins. Leland is a widely celebrated designer, recognized as most influential designer by HOW magazine, he has worked with brands such as Chobani, Spotify, Instagram and much more. We talk about Leland's experiences when founding Collins, working in house at Chobani and Leland's vision on Systems thinking.Topics:The story of how Leland met Brian Collins and they co-founded CollinsThe rebrand at ChobaniThe Spotify redesignThe difference and similarities between strategy, systems thinking and design thinkingDesign thinkingThe future of designThe book on systems thinkingIf you liked this episode, please give me a rating on Itunes or subscribe to the newsletter on letstalkbranding.be This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com