13 min listen
How B2B Marketing And Sales Teams Can Navigate in Uncertain Times
FromSmartBug on Tap
ratings:
Length:
8 minutes
Released:
Feb 9, 2021
Format:
Podcast episode
Description
On this episode of SmartBug on Tap, Jen Spencer shares how B2B marketing and sales teams can stay afloat this year. Jen shares how businesses that aren’t used to being agile, smaller businesses, or those with more flexibility baked into their operations can survive with the following strategies: 1. Getting Back To Basics 2. Trying Account-Based Marketing 3. Making Sure Your Messaging Is On The Money 4. Nurturing More Stable Verticals 5. Auditing Your Tech Stack To Maximize ROI 6. Making The Story About Your Customers Links Mentioned MarTech Stack Audit Template
Released:
Feb 9, 2021
Format:
Podcast episode
Titles in the series (100)
Unlocking the Marketing Power of Sales Call Recording: When most of us think of “call recording,” we think of sales. But call recordings provide an incredible inside scoop on buyers, one we’d never be able to find through any other type of research. So, why aren’t marketers using them? This... by SmartBug on Tap