This is Special episode 012. Read the complete transcription on The Sales Game Changers Podcast website. SCOTT'S FINAL TIP TO EMERGING SALES LEADERS: "We really don't ask enough about what's valuable. Most of what we think about value we take for granted. Why should somebody care? Why is it valuable to them? How is it going to make their lives better? How are we going to help them think through even if they do want to buy it, how are they going to come up with all of the different hurdles that they're going to experience?." This is a special episode with Scott Santucci, the founder of the Sales Enablement Society. He's the Chief Growth Catalyst of Growth Enablement Ecosystems. He's a leader in the sales enablement world and is an expert on many things that relate to the sales process, compensation, and methodologies. He is a graduate of Virginia Tech. Find Scott on LinkedIn!