Episode 223 - Alexandra Watkins discusses her book Hello, My Name Is Awesome and how to create a great brand name. Getting your brand name wrong can have painful consequences; getting it right can have a magical effect. Explore specific techniques to brainstorm, validate and test your brand name to ensure better business success. Listen for three action items you can do today. Host, Kevin Craine Do you want to be a guest? Everyday-MBA.com/guest Do you want to be a sponsor? Everyday-MBA.com/sponsor