This is episode 440. Read the complete transcript on the Sales Game Changers Podcast website. CHRISTA'S TIP: "I always say this, "I can't help a leader who doesn't care about people." You have to generally have a desire that you want to do good, even if maybe you're maybe not achieving that level of good that you want to be doing. Not being in integrity, that is a huge cost. Being honest with yourself like I mentioned with myself, where I wasn't being in integrity. I was saying, "These things are important to me, but I'm living in this way." Being honest, looking at that, and making a commitment to integrity, and yes, people might not like you. When you say no, people might not like you. I can promise you that. You might piss some people off. But what's more important at the end of the day, to be liked or to have integrity? That's just something else to bite off on and think about leaving this conversation.