Oren Klaff is best known for his groundbreaking book, Pitch Anything. In it, he gives a systematized way to take control of every meeting, negotiation, and deal on your terms without taking a submissive position. Oren has the expertise to back up his claims. As a world-renowned leader in sales, capital raising, and negotiation, he’s been in the meetings, flipped the script, and gotten deals done that most couldn’t even dream of. Now, he’s sharing his wisdom with you.Much of what Oren describes gets a bad rap in today’s world. The terms “alpha” or “in control” are subliminally thought of as violent or harsh, but in Oren’s context, they are completely accurate. In part one of this two-part episode, Oren gives you everything you need to take control of your deal, get negotiations done on the terms you want, and put opponents in the position for you both to succeed, instead of merely butting heads.But this advice isn’t just for the board room. These key principles work in every conversation you’ll ever have, whether you're raising millions to close on an apartment complex investment or merely trying to get your kid to eat their vegetables. The way you pitch, frame, and control a conversation directly correlates to its outcome. And in real estate investing, this isn’t a skill you’ll want to be without.In This Episode We Cover:The alpha and beta dynamic and putting yourself in the alpha position in every negotiationThe risk of not taking control and how giving someone else the lead could ruin your dealShifting perspective and the “frame control” exercise that’ll bring anyone down (or up) to your levelPutting your opponent or partner in an “emotional state” so they can see your point of view Raising the stakes and how doing so will solidify any deal that needs to get doneAnd So Much More!Links from the ShowBiggerPockets Youtube ChannelBiggerPockets ForumsBiggerPockets Pro MembershipBiggerPockets BookstoreBiggerPockets BootcampsBiggerPockets PodcastGet Your Ticket for BPCon 2022Listen to All Your Favorite BiggerPockets Podcasts in One PlaceLearn About Real Estate, The Housing Market, and Money Management with The BiggerPockets PodcastsGet More Deals Done with The BiggerPockets Investing ToolsFind a BiggerPockets Real Estate Meetup in Your AreaDavid's BiggerPockets ProfileDavid's InstagramRob's BiggerPockets ProfileRob's YoutubeRob's InstagramRob's TikTokRob's TwitterHow to Take Control of Everyday Negotiations With One Simple Technique7 Real Estate Negotiation Tips4 Reasons Negotiating Regularly Will Make You Richer, Wiser, & More ConfidentBooks Mentioned in the Show:Pitch Anything by Oren KlaffConnect with Oren:Oren's websiteClick here to check the full show notes: https://www.biggerpockets.com/blog/real-estate-663Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Check out our sponsor page!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.