Richard Smith is the Co-Founder and VP of Sales of Refract who is passionate about building outbound sales teams, coaching reps to sales excellence.Refract is a coaching and consulting company that empowers Sales Management Teams in identifying and immediately improving costly mistakes, errors and missed opportunities. In all their sectors, they find that providing coaching and feedback are essential to individual and organizational development, whether it be during training or learning from the job performance providing appraisal – praise, ideas and corrective feedback, are considered part of the essential keys to improving performance. Richard is also a published author as he co-wrote the book - Problem Prospecting?!: Completely Eradicate Your Prospecting Troubles By Leading With Problems that’s dedicated to every sales professional who has ever sat anxiously before, during, and after sales calls. Grab a copy of his book at https://www.amazon.com/gp/product/B08PC1TWTF Find out more and reach out to Richard Smith through the following links:Website - https://www.refract.ai/LinkedIn - https://www.linkedin.com/in/richard-smith-refract/Join the Sales Hustle Community! Text “Hustle” to 424-401-9300!If you’re listening to the Sales Hustle podcast, please subscribe, share, and we’re listening for your feedback. If you are a sales professional looking to take your sales career to the next level, please visit us at https://salescast.co/ and set a time with Collin and co-founder Chris.Please make sure to rate and review the show on Apple.