Larry Levine was not safe from detractors in his own sales environment. Many have called out his way of spending time and building relationships with his customers. Join Collin once again as he unpacks how Larry dealt with such questions on his way of selling. So tune in to this latest edition of Sales Transformation.Power up your podcast experience by joining our Free Podcast Community!Are your Reps hitting their quotas this 2022? If not, then a Wingman Free Trial is what you need!HIGHLIGHTSThe "me against the world" way of sellingRock-solid care of the customersInvest in relationshipsStanding out by selling the experienceQUOTESLarry: “Hey, listen, without customers, y'all have no business. To me, I knew that customers were the key to my success.”Larry: “I invested in my relationships, I invested in building those relationships. I went back, I got to know people, I got to know multiple people in that organization.”Larry: “What I did to stand out is I sold the experience.”Larry: “Treat people the way you want to be treated. Treat your customers as if they were your own customers. You're running your business, and that's what I believe I did very well is I ran the business like I owned my business.”Connect with Guest and learn more about what he’s been working on!About LarrySelling From The Heart LinkedInSelling From The Heart WebsiteConnect with Collin and find out what’s new in Sales Transformation and other things he’s up to:About CollinAbout SalescastSalescast CommunitySales TransformationWanna kick off your own kick-ass podcast?Already have one? How about growing it, or even monetizing it?LET’S TALK.