45 min listen
The Age of the Personal Brand
ratings:
Length:
15 minutes
Released:
Feb 22, 2022
Format:
Podcast episode
Description
We’ve all heard about what personal branding can do FOR us, but what is The Age of The Personal Brand doing TO us? 25 years ago, Tom Peters coined the term "personal brand" in a Fast Company article "The Brand Called You" and just a few years later, Naomi Klein's adbusting book NO LOGO burst on the scene. Join host Rachael Kay Albers, marketing muckraker and brand strategist gone wild, in the exploration of what happens when we apply market logic and corporate strategy to our selves.
Released:
Feb 22, 2022
Format:
Podcast episode
Titles in the series (29)
FREE SCHOOL and How the Cult of Online Business Made Me Burn It All Down: This is my story of FREE SCHOOL: how I burned out, burned it all down, and why the cult of online business pushed me to a mental breakdown. You want to know the true story — my story — of what really happened with FREE SCHOOL? And where I am a... by Marketing Muckraking