Marc takes some time to dissect the podcast audience survey, discuss podcast statistics provided by Libsyn, the podcast host server, and what this might mean for the future. This podcast was launched 14 months ago and targeted one of the smallest audiences who listen to podcasts, the over-55 crowd. According to Edison Research, which presented at Podcast Movement this last year, the over-55 crowd makes up about 15% of all podcast listeners, which, by the way, is about half of the demographic. They make up 38-40% of the population. Marc should be approaching 3,000 episode downloads in January, which pushed this podcast well into the top of all podcasts on Libsyn. For that, Marc wants to say, thank you! He is quite humbled by the response. Listen in for survey results and future plans for the Repurpose Your Career podcast.   Key Takeaways: [:57] The audio version of Repurpose Your Career: A Practical Guide for the 2nd Half of Life is available now on iTunes, Audible, and Amazon. Listen to the end of this episode for how to win a free copy of the audiobook. Marc will give away one copy a week for one month. [1:21] Marc announces that the Repurpose Your Career podcast is now available on Spotify, via the Spotify app. There have been a fair number of downloads, already. [1:37] Marc lists the order of episodes. The first episode is an interview with an expert. Two weeks ago, Marc interviewed Nancy Collamer. Last week, Marc interviewed Christine Hopkins-Spidell, a late-in-life career pivoter. This week, Marc discusses the results of the audience survey. The last episode of the series is a listener Q&A. [3:33] Marc launched the podcast to support the publishing of the book, Repurpose Your Career. He started with about 300 downloads in the first few months — that was November-December of 2016, and it has steadily climbed ever since. [3:48] The podcast hit a plateau in the early Fall. Things have kind of exploded in December — a usually quiet month for podcasts. Episodes were up 50% in December and they continue to rise in January, at a rapid rate. Why? Marc has no idea. [4:09] Charts for the survey will appear in the Show Notes on the CareerPivot.com website. Look for Episode 62. The current episodes are averaging about 300 downloads in the first 30 days. This is a standard measure of the popularity of a podcast. Most downloads will occur in the first 30 days after you publish a particular podcast. [4:40] Marc received 33 survey responses, which he thought was pretty good. He guesses that one in ten listeners filled out a survey, which is not bad, considering most people listen on mobile devices, so they are not near a computer when they hear them. [5:02] About 70% of survey respondents were male. In previous surveys of Marc’s readership, the gender results were about split. According to Edison Research, male podcast listeners outnumber female podcast listeners 56-44. There will be a link to the report in the show notes. [5:27] 90% of the respondents were between 45-64; two-thirds of those were between 55-64. The survey shows Marc is hitting his intended audience. [5:44] Approximately half of all the listeners are unemployed or retired. The other half are mostly looking for a change in career, job, or industry. [5:58] 98% of the respondents are from North America. One is from South America, and one from Europe. [6:09] 25% of the respondents have been listening less than one month but you were inspired to fill out a survey in the very first month of listening. Marc thanks you! [6:23] 22% of the respondents have been listening for 10-12 months. Marc really thanks these folks! [6:30] The rest of the audience was fairly evenly split up between 1-3, 4-6, and 7-9 months. There was a pretty wide range of response and how long they have listened. [6:43] Over 40% of respondents listen to the podcast on their computer. That’s double the general population. [7:01] The most common source of downloads was iTunes, followed by all the web browsers —