Jeanne Yocum presented this Webinar to the members of the CareerPivot online community and in this episode, Marc Miller shares her valuable insights with you, the Repurpose Your Career podcast listeners.   Key Takeaways: [1:41] Marc welcomes you to Episode 99 of the Repurpose Your Career podcast.[1:54] If you’re enjoying this podcast, Marc invites you to share this podcast with like-minded souls. Please subscribe on CareerPivot.com, iTunes, Google Play and the Google Podcasts app, Podbean, Overcast, TuneIn, Spotify, or Stitcher. Share it on social media, or tell your neighbors and colleagues so Marc can help more people. [2:16] We are rapidly approaching the magic Episode 100 of Repurpose Your Career. When Marc started this podcast in October 2016, he didn’t think he would get to 100. Except for Thanksgiving and Christmas, there has been an episode every week for the last two years. [2:41] Next week, Marc will put together a special program, the key piece being, Marc will interview his wife, Lotus Miller, about her experiences around their move to Mexico! Mrs. Miller is a former Registered Nurse and massage therapist. [3:01] This week, Marc presents a special episode, which is the audio from a webinar that Jeanne Yocum presented to the Career Pivot membership community, called “Pricing Your Services — How to Get it Right.” [3:14] Many of the Career Pivot membership community are becoming freelancers or consultants. Setting the right prices is one of the most difficult things for freelancers and consultants. Jeanne was on Episode 89 of the podcast talking about her book, The Self-Employment Survival Guide. [3:32] There are quite a few community members who are realizing that they want to control their future and need to start their own business. It may be only something on the side but it is their business. They own it and no one can lay them off. [3:51] This will give you a taste of what is available inside The Career Pivot Membership Community. Listen at the end of the podcast for how you can become involved in this community. [4:04] You will find the slides for this presentation at CareerPivot.com/PricingSlides or CareerPivot.com/Episode-99 [4:27] Marc introduces the webinar, invites questions in the chat box, and welcomes Jeanne Yocum. [4:46] Jeanne refers to her previous webinar, “The Thrills and Chills of Self-Employment” and presents the topic of the current webinar, “Pricing Your Services — How to Get it Right.” In Jeanne’s 30 years of experience, she has seen people struggle with this and make pricing mistakes. [5:25] Over the years, Jeanne has gotten the impression from some freelancers that they pulled pricing numbers out of a hat instead of doing the research and calculations necessary to get this very important decision right. [5:44] If you get your pricing wrong from the start, this is going to hinder your ability to succeed, over the long haul. Ironically, this is the case, both if you set your prices too low and if you set them too high. [5:58] Jeanne will repeat some very important points because they are points to remember and they cover basic principles to follow and mistakes people make. [6:19] Let’s look at the factors that affect pricing. [6:33] Level of skill — People of age 50 and over have plenty of experience in your business field, but people venturing into something totally different that involves new skills need to take that into consideration when setting your rates. [6:53] Amount of experience — more experience allows charging a higher rate. Jeanne tells an anecdote from her own life. [7:47] What your competitors are charging for the same service or product — You can justify higher rates with more skills and experience but not if all things are equal. [8:10] Your community. Jeanne shares a personal experience. Word can spread. [8:34] The amount of competition in your field. The more people in your area that duplicate your offering, the less you can charge for it. Very specialized areas without muc