Jon works with startup business founders and early-stage company CEOs and management teams to help them set clear, growth-oriented goals and get the best possible outcomes. He serves on several advisory boards and speaks regularly about the role of technology and innovation in healthcare; he helps entrepreneurs who are 50-plus. He is the author of SLAM: Build your startup idea or early stage business with the Startup Launch Assistance Map, Marc is asking for your financial support for the Repurpose Your Career podcast. Please donate at Glow.fm/repurposeyourcareer to support this Podcast.   Key Takeaways: [1:40] Marc welcomes you to Episode 146 of the Repurpose Your Career podcast. [1:54] If you are enjoying this podcast, please share it with other like-minded souls. Subscribe on CareerPivot.com, iTunes, or any of the other apps that supply podcasts. Share it on social media or just tell your neighbors and colleagues. The more people Marc reaches, the more people he can help. [2:13] Marc’s expenses to put this podcast on are about $400.00 a month. After nearly 150 episodes, Marc is grateful for his growing audience. It’s clear that the stories from experts and people like yourself on this podcast have had an impact. Marc needs help continuing to provide entertaining content, mindful of your time. [2:50] Marc is asking for direct listener support. Marc asks you for a donation of $5.00 a month but you can contribute as much or as little as you like. Every penny counts. [3:05] If the Repurpose Your Career podcast is a part of your week and you love what Marc is doing, please support the podcast today. Go to Glow.fm/repurposeyourcareer/ to give. This link will be at the top of the show notes at CareerPivot.com/episode-146. [3:31] Repurpose Your Career, Third Edition, is now available! The book tour has launched. Marc will likely be in Austin when you hear this episode, the week of September 22nd. Marc will be in New Jersey, the week of September 29th and D.C., the following week. Marc would love to meet his readers and listeners. [3:50] Marc has two events planned for Austin, four for New Jersey and a meet-and-greet in D.C. Please go to CareerPivot.com/launch to find out more.[4:03] Next week, Marc will interview Paul Vogelsang, a career pivoter who, after being laid off by one of the big tech giants in his late 50s, is now a successful podcaster. He has The Not Old — Better Show, which Marc has been a guest on, twice. [4:22] This week, Marc interviews Jon Warner, author of SLAM: Build your startup idea or early stage business with the Startup Launch Assistance Map. Marc shares Jon’s bio and welcomes Jon to the Repurpose Your Career podcast. [5:20] Jon shares his purpose for writing SLAM. Jon had been using the Lean Business Model Canvas. He found it to be transformational for startups, but he started noticing a few issues people struggled with in using it. Jon started annotating and making up ways of compensating for those issues. [5:56] Jon started keeping notes for himself about the issues and developing adjunct materials of his own. He saw he was re-engineering the process and wrote an article a couple of years ago about it. The article seemed to resonate. It became the idea for the SLAM model book. [6:29] The SLAM model gives startups an exploratory grid to help them navigate the typical risks that happen in startup life. [6:51] Jon answers how the SLAM model can apply to those over 50. The challenge in entrepreneurship is to ‘de-risk’ what you are doing, as much as possible. The risk is greater for those who are in the second half of life. Jon focuses on the healthcare realm. He is very interested in innovation and technology for older adults. [8:31] Marc refers to the podcast Episode 136 with Diane Mulcahy, author of The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want. Diane has a section in her book on how to de-risk. [9:00] Jon uses a real case study of 50