50 min listen
Building Competitive Marketing Content with Sam Chapman (Aprimo)
FromThe Long Game
ratings:
Length:
72 minutes
Released:
Jan 5, 2022
Format:
Podcast episode
Description
The ease of publishing content online means anyone can become a content creator with the click of a mouse. So how do companies make their content stand out in the endless sea of ad campaigns and marketing tactics? Sam Chapman is a content strategist, brand builder, and storyteller. As Content Director at Aprimo, he heads up brand experience and creative direction, and mapping content strategy to growth objectives. Sam has over a decade of experience in content operations, communications, and brand management for startup and global B2B tech organizations.In this episode, Sam gives us his thoughts on building competitive marketing content, the importance of thought leadership, and how to keep creatives from burning out.Show TopicsDon’t make content transactionalAdapt to non-linear strategiesDevelop authentic connectionsBuild an ongoing conversationPrioritize quality contentCheck out AprimoFollow Sam Chapman on LinkedIn Connect with Omniscient Digital on social:Twitter: @beomniscientLinkedin: Be OmniscientListen to more episodes of The Long Game podcast here: https://beomniscient.com/podcast/
Released:
Jan 5, 2022
Format:
Podcast episode
Titles in the series (100)
026: Honing Freelance Writing in a Noisy Market with Kaleigh Moore: Kaleigh and Allie discuss everything from a career in freelance writing to honing their own creative catalysts in a noisy world. by The Long Game