By the end of this episode, you’ll understand what a unique selling proposition is, why you need one and why your customers rely on it to make a decision.

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First, we’ll address some of the terms that the USP or unique selling proposition is commonly confused with including the differentiation strategy, value proposition, positioning strategy, positioning statement and elevator pitch.

Next, we’ll look at the unique selling proposition definition and how this translates to the reason you give your audience to choose your brand.

Then you’ll discover why you need a USP and how you can be unique without being disruptive or game-changing.

Finally, you’ll learn the key to a successful USP and how to can lead to brand loyalty

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