By the end of this episode, you’ll know what brand salience is and how to grow it to influence the buying decision of your target market.

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First, we’ll distinguish brand salience from the other forms of brand consciousness including brand awareness, recall, and recognition.

Next, you’ll discover what brand salience is and how it’s dependant on either memory or attention in the buying decision.

Then you’ll learn why brand salience is so important, how it can lead to brand resonance and how it’s the key to growth.

Next, we’ll dive into what drives brand salience referencing the work of Professor of marketing science, Byron Sharp, using the Dollar Shave Club as an example of quantity and quality of memory structures.

Then you’ll learn the difference between brand salience vs brand awareness before we dive into the steps to grow brand salience.

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