By the end of this episode, you’ll understand what strategic brand management is and the 12 fundamental elements you need to manage your brand.

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First, we’ll dive straight into the question “What is strategic brand management?” and how a well-managed brand runs like a well-oiled machine.

Next, we’ll take a look at the core responsibilities of the brand manager and why managing a brand strategically is so important.

Then, we’ll compare brand strategy vs brand management before diving into the 12 process elements brand managers need to nurture.

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