In broadcast since 1987, Gary Sarner is a legal marketing expert who knows how to construct a winning media campaign. Founder of ROI360+, Gary and his team have over 55 years of combined experience in media planning and buying. They combine practical expertise with data to help maximize a firm's ROI.Successful firms invite potential clients to do business with them- both on and offline. When the unthinkable happens and they need a trusted attorney. Gary's insights can keep your firm top of mind. Today, we cover how your firm should be spending on broadcast media to have the most impact - at any budget. And we get into how success is won through addressing your fears, embracing patience, turning to the data, and adjusting accordingly.Key takeaways:
Commit to the process.  Successful campaigns are not won overnight. Start where you are and keep at it. Consistency and persistence are the keys to brand recognition. 
Tap into empathy. To connect with the community, explain who you are and how your firm aims to serve. 
Invest in yourself.  30 years ago even the biggest names in the industry were unknown. Invest in marketing early and often to reach your goals sooner. 
Links and Resources
Tip The Scales Podcast
Tip the Scales Instagram
Maria Monroy Instagram
Maria Monroy LinkedIn
LawRank Website
LawRank Instagram
LawRank Facebook
LawRank LinkedIn
LawRank Twitter
ROI360+ Website
Gary Sarner LinkedIn
ROI360+ Instagram