It pays to notice. To notice what bigger brands (with bigger budgets) are doing with their marketing. And this week I've been reflecting on just how very very often people are trying to get hold of my email address. Every website or online order or physical real life shop you visit wants it. Way more than they want me to follow them on Instagram.

Why's that?

Because emails convert sales and bookings. Because we see and read emails. Because everyone you want to reach has an email address.

And if that's true, and it's the best tool in your kit - then listen to the 5 mistakes you're maybe (probably) making with your email marketing.

Then join my email marketing course Lists Club - 21st June - 8th July.

Full price £279
Podcast listener discount price £224 | use the discount codes PODCASTFAN or PODCASTFANSPLIT (for the split payment option).

Click here to read all the details. 

Email me helen@helen-perry.co.uk if you'd like to chat about whether it's for you.