After abruptly losing his job as an engineer when the company he worked for shut down, John decided to start Trxstle with his friend and co-worker. Trxstle is an outdoor gear and apparel line, providing unique and effective transportation solutions for fly fishing and mountain biking. They started small with only a few products but focused on building genuine relationships with people they admired. John shares a few of the key components that lead the company's success and emphasizes relationships as the number one lever for business growth. Enjoy!KEY TAKEAWAYS FROM THE EPISODEKeep that side project alive, you never know when you may decide to turn it into a business!Whether it’s with customers, influencers or partners – lead with relationships.Find influencers that are in it for the long haul, deeply aligned with your brand values.TODAY'S GUESTJohn Smigaj is the CEO and co-founder of Trxstle, a game-changer brand for outdoors enthusiasts. The engineer-turned-entrepreneur is very passionate about the outdoors who also initiates camp-out events for companies, organizations, and groups. John is currently based in the  Pacific Northwest region of the United States.Check out Trxstle at https://www.trxstle.com/  or visit their YouTube channel  Trxstle. Connect with John on LinkedIn. If you want to learn more about the eCommerce Growth Plan for your brand click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind