Alabaster Co is a direct-to-consumer publishing brand that blends the ancient text of The Bible with modern aesthetics. In this episode, Jordan talks with Bryan Ye-Chung and Brian Chung, co-founders of Alabaster Co., about how their business breathed back life to the way that people read the Bible. They also share how their reach grew from few personal friends to amassing international media attention. Enjoy!KEY TAKEAWAYS FROM THIS EPISODEThe goal for a business is not only to build products but to build a community around the products.What is important is identifying your customers and loving them through making great products and creating a business that serves them.You can’t just build a product. You have to build a story around your product.TODAY’S GUESTBryan Ye-Cung and Brian Chung are the co-founders of Alabaster Co.Alabaster Co. is an art & faith publishing company and lifestyle brand. They are most well known for their Bibles that look like art books.Learn more about Alabaster Co. here:Website: https://www.alabasterco.comLinkedIn: https://www.linkedin.com/company/alabasterco/https://www.linkedin.com/in/bryan-ye-chung-46996778/https://www.linkedin.com/in/briangchung/Instagram: https://www.instagram.com/alabaster_co/If you want to learn more about the eCommerce Growth Plan for your brand, click here:https://mindfulmarketing.co/products/full-growth-planIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyWant to join a network of founders and executives who know your unique challenges in scaling your E-com brand from 7 to 8 figures? Apply to join our Ecom Executives Mastermind here: https://Mindfulmarketing.co/mastermind