CPG (Consumer Packaged Goods) and E-Commerce businesses are different in many ways but some principles and strategies can be effective to both.In this episode, Mark Samuel, Founder and CEO of IWON Organics talks about things that work for them in the CPG space that are translatable to e-commerce products. He shares how to thrive in the product category you’re in through product development and marketing.Listen and enjoy this special episode.KEY TAKEAWAYS FROM THIS EPISODEYou want to be where your customers are. Having a great mission and purpose, a true founder story and a great product line are really helpful.You should have intent when you start and have an idea of who your customer is. That being said, sometimes you find out later who your customer really is.Put that extra time into your product development. Anybody can market, sell, and package things in a certain way, but if customers don't come back, it doesn't matter.In today's environment with price increases across the board, it is important to make sure that your business is sustainable.Tiktok is one of the wide-open opportunities right now to market your products.Health comes before everything.Today’s Guest:Mark Samuel is the Founder and CEO of IWON Organics.IWON Organics IWON (I'm Winning on Nutrition) is a legume-based food company that makes bold, flavor-infused snacks, cereal, and granola made from plant-based proteins like peas, beans, and brown rice.Connect and learn more about Mark and his company here:Website: https://www.iwonorganics.com LinkedIn: https://www.linkedin.com/in/markalansamuelWe’re proud to have this month’s sponsor as SmartInbox, an app to better communicate with your customers and get all your incoming conversations organized in a single smart inbox. Make a smoother shared experience for your team (and customers!), to help you save time, eliminate missed messages, and own all your key customer details automatically in one place. Get a free 14-day trial today at smartinbox.user.com/secretsWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/apply