Facing a lot of changes in your e-commerce journey is inevitable but it’s always important to continue to find innovative strategies that drive growth in your business. In this episode, Meng Li, formerly from Native and the founder of Huhu, talks about the different growth levers that they used pre and post-IOS 14.5. She also shares her start-up brand and a ton of actionable tips for business owners.Listen and learn in this episode!KEY TAKEAWAYS FROM THIS EPISODEThe three biggest action items that drove Native's growth:1.) Launching into new categories 2.) Scaling out quickly into other marketing channels3.) Launching into retailIt's proof of legitimacy if a big retailer puts your products on their shelf.Performance marketing is measured through both an acquisition cost standpoint and cost per acquisition, while Brand Marketing is more on impressions and reach.Figure out if you're putting your time and effort into the right places.Decide on what you should do yourself internally and what you should hand off and work with someone else on.Building an audience from zero is hard. You have to continue to hustle and find people.  Build out your team thoughtfully and properly. Be clear on what they will be doing and give them autonomy and empower them to make decisions.   You have to move quickly, especially in the DTC space. Recommended Tool: Notionhttps://www.notion.so Recommended Podcast: The Fluently Forward Podcasthttps://www.fluentlyforward.com/podcast Today’s Guest:Meng Li is the former VP of Marketing at Native and the founder of Huhu.Native provides personal care products from naturally derived and cruelty-free ingredients.Huhu is a brand of functional and well-designed gender-neutral diaper bag backpack. Connect and learn more about Meng Li and Huhu here:Website: https://www.meethuhu.com LinkedIn: https://www.linkedin.com/in/mengli2 Twitter: https://www.twitter.com/hellothisismeng This month's sponsor is Triple Whale.  Triple Whale's powerful analytics platform clarifies your ad performance across channels, keeping you instantly in the know. Hit https://www.triplewhale.com/upgrowth and use promo code Upgrowth for 15% off today. *** PROMO CODEUpgrowthWe love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply