Performance Max is the shift eCommerce brand owners have been waiting for, and will revolutionize the way we market.In this episode, Jordan West interviews Kasim Aslam of Sol 8 about Performance Max and Google ads. He discusses how to run Performance Max campaigns and what you should and shouldn't do with these campaigns.Listen and learn in this episode.KEY TAKEAWAYS FROM THIS EPISODEGoogle knows what you are going to buy before you know you're going to buy it.Performance Max is using millions of demographic and psychographic profiling factors to understand who you are and to predict your intent.Google used to be focused on capturing purchases at the very bottom of the funnel, but now with Pmax it's more than capable of the full funnel and even pre-funnel acquisition.You can't trust Google Education. They lie.Google can identify common denominators depending very heavily upon your niche.If you are a marketer that's looking to target specific avatars and you know your avatar well, there's no level of targeting that's unavailable to you with Performance Max.Don't build multiple campaigns on Performance Max, build one campaign.For eComm, separate by product categories and replicate your asset groups by distinct audience signals.Limit superfluous URLs. The products that people click on are not the products that people buy.You want all of your product catalog in your PMax campaign separated by product categories.Make sure that you are spending enough so that you are actually getting data. Run your campaign for 6 weeks without touching it.Monitor to determine the changes that you think you want to make.People are the most important thing in an agency.Recommended Tool:  Telefyhttps://www.telefy.finance Recommended Channel:Jordan Petersonhttps://www.youtube.com/c/JordanPetersonVideosToday’s Guest:Kasim Aslam is the founder and CEO of Solution 8Solutions 8 is the number 1 Google Ads Agency in the US.Connect and learn more about Kasim and Solutions 8 here:Website: https://www.sol8.com Twitter: https://www.twitter.com/kasimaslam This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://upgrowthcommerce.com/apply