During the most difficult situations, we have to be able to look for the best path forward in our business. We need to focus on the things that are within our control and how to make them better for the long term.In this episode, Abel Samet, co-founder of Troubadour Goods, talks about what happened to his brand during the pandemic and the moves he made to have his most successful year in 2021. Listen and learn in this episode! KEY TAKEAWAYS FROM THIS EPISODETry to stay focused on the things within your control and the ways you can improve in the long run.Referral word-of-mouth is the best form of marketing.Attribution is difficult but there are several ways that you can do it. You can understand customer interest and behavior from the way they interact with your email newsletters.If you have a customer who's obsessed with your brand and what you do, that is the best possible way that you can be introduced to more customers and scale.Recommended Tool: Klaviyohttps://www.klaviyo.com/ Recommended Audiobooks and Podcast:Ego is the Enemy by Ryan Holidayhttp://egoistheenemy.com/ https://www.amazon.com/Ego-Is-Enemy-Ryan-Holiday-audiobook/dp/B01GSIZ9EY The Obstacle is the Way by Ryan Holidayhttp://theobstacleistheway.com/ https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358 Econ Talk Podcast with Tyler Cowenhttps://www.econtalk.org/ Today’s Guest:Abel Samet is a co-founder of Troubadour Goods.Troubadour Goods specializes in minimalist bags and accessories, designed for maximum performance.Connect and learn more about Abel and Troubadour here:Website: https://www.troubadourgoods.com/ Instagram: https://www.instagram.com/troubadourgoods/ LinkedIn:https://www.linkedin.com/company/troubadour-goods https://www.linkedin.com/in/abelsamet We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:upgrowthcommerce.com/growJoin our community and connect with other ecommerce brand owners and marketers!https://www.facebook.com/groups/secretstoscalingpodcast