What’s brand taste and why is it so important? Kipp and Kieran dive deep into the world of brand taste using tangible examples of real-life brands that used emerging technology to align with their target audience, how to capture consumer excitement, how to be a front runner on trends, partnering with adjacent brands to raise your cultural impact, and more!

Links Mentioned:

Degenerate Apes https://www.degenape.academy/


Blank Soles https://www.blanksoles.com/ 

Chipotle’s Proof of Steak campaign https://twitter.com/chipotletweets/status/1574813978848595972 


We’re on Twitter! Follow us for everyday marketing wisdom straight to your feed https://twitter.com/matgpod 

Thank you for tuning into Marketing Against The Grain!

Don’t forget to hit subscribe and follow us on Apple Podcasts (so you never miss an episode)! https://podcasts.apple.com/us/podcast/marketing-against-the-grain/id1616700934  

If you love this show, please leave us a 5-Star Review https://link.chtbl.com/h9_sjBKH and share your favorite episodes with friends.

We really appreciate your support.

Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar  
Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.