Kanye West has appeared to finally upset one of his longest supporters, the fashion industry. After a very controversial showcase by his brand YZY, high fashion was left speechless. Could Kanye lose one of his greatest allies and money making stream? Then, Tiktok has been analyzed by Contrabands to show what kinds of content create the start of mega-hits. From ads, to organic content and more, the boys analyze  Tiktok's obsession with appearing DIY or at least faking it….
 
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Email: thebiztapepodcast@gmail.com
 
Sources:
Tiktok’s Viral Hits Breakdown:
https://www.musicbusinessworldwide.com/two-thirds-of-tiktoks-viral-hits-dont-rely-on-ads-study-finds1/
https://www.contrabrand.agency/tiktokglobalreport2022
Fashion vs Kanye:
https://www.rollingstone.com/music/music-news/kanye-west-fashion-world-reacts-white-lives-matter-shirt-1234605049/
https://www.latimes.com/entertainment-arts/story/2022-10-03/kanye-west-candace-owen-white-lives-matter-shirts
https://variety.com/2022/music/news/kanye-west-white-lives-matter-shirt-runway-show-1235391709/See omnystudio.com/listener for privacy information.