This episode is brought to you by Sendlane.   Gilad says, “We're not just applying the science of warm up, refresh and recovery to athletes but to weekend warriors and average people. People who may never have thought that they should look at what we’re doing at Hyperice. Maybe someone who thought I'm just gonna grow old slowly, and it is what it is. Instead, we’re giving them an option and reason to reevaluate what's possible. Showing them they can continue to do the things they enjoy and feel really fantastic while doing them.”   Today we interview Gilad Jacobs, Chief Innovation Officer at Hyperice, Inc., and Founder of Normatec Recovery. Normatec by Hyperice uses dynamic air compression to create a restorative massage that is shown to increase circulation and help you warm up, recover, and feel refreshed faster. It’s made for professional athletes and consumers alike.   We discuss:   * Origin story: the story of a brilliant woman, scientist, and mother * Exclusive: The Israel Mop Story * How Normatec was originally only a medical device company * How his mother prepared him for business * His mother’s sage career advice * How he started in sports with “two Normatec machines and $5,000” * How it started with the University of Florida * How athletes discovered they could use Normatec for both recovery and pre-performance * Meeting the founder of Hyperice * How Normatec works with consumers and weekend warriors * Review of products, including Normatec Go and Core * How, where, and when to get started with Normatec by Hyperice   Join Ramon Vela and Gilad Jacobs as we break down the inside story of Normatec by Hyperice on The Story of a Brand.   For more on Normatec by Hyperice, visit: https://hyperice.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is brought to you by Sendlane.   Alright, guys, here’s the deal: I have a gift for you from our primary Sponsor — Sendlane. They’re giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it’s entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you’re one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!