In this episode we sat down with the creator of SIMPURE, Annabell Catania, as she walked us into a whole new category of skincare: Indie Luxury. Although the term was coined by us after exploring Annabell’s line, it is no doubt that every product has been crafted with the most pristine craftsmanship and thought. SIMPURE started from a line of efficacious deodorant products and then expanded its range to cover the multitude of skin health battles consumers face of the daily. Annabell describes her line as a merger of science and nature and we must agree that it truly brings the efficacy of both realms together in an elegant way. SIMPURE has multiple hero products and goes above and beyond most “indie” brands by not only delivering affordable and accessible products, but backing them with “no BS” Inkey lists that leave out the excess water and pack on the result driven ingredients we all love in our favorite skincare.

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