Julian Schwarzenbach is a Consultant, Author, Trainer & Director at Data and Process Advantage where he is passionate about helping organizations improve their profitability, efficiency and quality through better exploitation of their data, particularly for asset intensive organizations. Mike Petrusky asks Julian about his role as a 'Data Evangelist' why he believes that "Data does not have to be difficult!" They discuss how to spot and avoid the most common "data fallacies", strike the right balance between data and software, and set up long-term data management systems. Check out these highlights from their recent live Asset Champion broadcast and then download the full video recording! Connect with Julian on LinkedIn: https://www.linkedin.com/in/julianschwarzenbach/ Learn more about DPA: https://www.dpadvantage.co.uk/ Watch the full video recording with Mike & Julian: https://managerplus.iofficecorp.com/webinar-download-why-good-data-is-never-enough Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikepetrusky/ Learn more about the iOFFICE + SpaceIQ Asset Division and explore more interviews at: https://www.assetchampion.com/ Share your thoughts with Mike via email: podcast@iOFFICECORP.com