17 min listen
Marketing to difficult to reach audiences and measuring at the right level with Megan Berry, VP of Demand at Axonius
FromThe Next CMO
Marketing to difficult to reach audiences and measuring at the right level with Megan Berry, VP of Demand at Axonius
FromThe Next CMO
ratings:
Length:
33 minutes
Released:
Mar 30, 2021
Format:
Podcast episode
Description
In this episode the The Next CMO podcast, we speak to Megan Berry, the VP of Demand at Axonius, the leading supplier of cyber security asset management.We discuss a broad range of topics, including:Measuring your marketing at the right level and focusing on quality vs. quantityHow Megan structures her team around campaign managersTight alignment between marketing and sales driven by twice a quarter QBRs and a "smarketing" (sales and marketing) sessionAnd even how Megan and her team are using Plannuh to simplify their lives ;-)For more information:Megan BerryAxoniusPlannuhIf you have ideas for topics or guests for The Next CMO podcast, you can submit them here.
Released:
Mar 30, 2021
Format:
Podcast episode
Titles in the series (100)
There is a problem with marketing leadership: In this episode of TheNextCMO podcast, Peter Mahoney, Plannuh's Founder and CEO, discusses his latest blog post about the problem with marketing leadership. You can read Peter's complete blog post here: https://blog.plannuh.com/blog/there-is-a-problem-with-marketing-leadership by The Next CMO