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Marketing to difficult to reach audiences and measuring at the right level with Megan Berry, VP of Demand at Axonius

Marketing to difficult to reach audiences and measuring at the right level with Megan Berry, VP of Demand at Axonius

FromThe Next CMO


Marketing to difficult to reach audiences and measuring at the right level with Megan Berry, VP of Demand at Axonius

FromThe Next CMO

ratings:
Length:
33 minutes
Released:
Mar 30, 2021
Format:
Podcast episode

Description

In this episode the The Next CMO podcast, we speak to Megan Berry, the VP of Demand at Axonius, the leading supplier of cyber security asset management.We discuss a broad range of topics, including:Measuring your marketing at the right level and focusing on quality vs. quantityHow Megan structures her team around campaign managersTight alignment between marketing and sales driven by twice a quarter QBRs and a "smarketing" (sales and marketing) sessionAnd even how Megan and her team are using Plannuh to simplify their lives ;-)For more information:Megan BerryAxoniusPlannuhIf you have ideas for topics or guests for The Next CMO podcast, you can submit them here.
Released:
Mar 30, 2021
Format:
Podcast episode

Titles in the series (100)

The Next CMO podcast features discussions with leading experts in marketing, marketing technology, and strategic execution. Topics include marketing strategy, planning, demand generation, case studies, analytics, digital marketing techniques, and innovative marketing strategies. The Next CMO is sponsored by Plannuh, the leading provider of AI-based marketing planning and budgeting systems. The podcast is hosted by Peter Mahoney, the CEO of Plannuh and long-time CMO for startups through multi-billion dollar public companies, and Kelsey Krapf, a seasoned digital marketing expert.