43 min listen
Strategic content marketing with Jeff Coyle, co-founder and CSO of MarketMuse
FromThe Next CMO
ratings:
Length:
37 minutes
Released:
Jun 1, 2021
Format:
Podcast episode
Description
In this episode, Kelsey and I speak to Jeff Coyle, the co-founder and chief strategy officer of MarketMuse, an AI content intelligence and strategy platform and a 20+ year veteran of the content industry. We cover a broad set of issues, including:Who should be on your content team?How do you measure value from your content?Dealing with content across media types and repurposing contentHow do you manage with a content team of one?How do live audio formats like Clubhouse fit into your content strategy?The impact of AI-based Tools like First Draft from MarketMuse and GPT-3Helpful links:Learn about Jeff CoyleLearn about MarketMuseLearn about Plannuh
Released:
Jun 1, 2021
Format:
Podcast episode
Titles in the series (100)
Managing an Iconic Brand with Martha Boudreau, CMO of AARP: TheNextCMO’s latest podcast is with Martha Boudreau, The Chief Communications and Marketing Officer for AARP. Martha is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels. Martha is a recognized leader in the global communications industry. In this podcast we discuss how AARP has evolved their brand to connect with a wider audience and future members, the importance of communicating accurate information, and AARP’s most successful marketing campaigns. Martha Boudreau - https://www.linkedin.com/in/martha-boudreau-51599529/ AARP - https://www.aarp.org Interested in being on The Next CMO podcast? - https://info.plannuh.com/the-next-cmo-podcast For more info about Plannuh, check out our website by The Next CMO