In this episode, we speak to renowned author, academic. and brand strategist, Erich Joachimsthaler,  about the future of brand transformations and the role of the CMO. About ErichErich Joachimsthaler, Ph.D. is a rare combination of consultant, entrepreneur, academic, researcher, author and positive contrarian.Over the last twenty years, Erich has led Vivaldi in helping companies to build strong brands, identify innovation and growth opportunities, and fully realize them in today’s digital age. Special areas of emphasis include: leveraging new growth and marketing strategies in the context of industries that under deep disruption and transformation due to rapidly changing customer expectations. Helpful LinksWhere to buy Erich's book, The Interaction FieldThe Vivaldi websiteThe Next CMO podcast websiteThe Plannuh website Podcast produced by PodForte