39 min listen
Digital Transformation with Erin Hutchinson, Global CMO of Merkle
FromThe Next CMO
ratings:
Length:
36 minutes
Released:
Nov 3, 2021
Format:
Podcast episode
Description
In this episode of the next CMO podcast we speak to Erin Hutchinson the global CMO of Merkle, a leading provider of customer experience technologies and solutions.Erin helps us understand how global brands are approaching their customer experience transformation projects, and how those projects have been accelerated because of changing consumer expectations during the pandemic.Merkle is also going through their own brand transformation as Erin shepherds them through Merkle 5.0, the fifth iteration of the company's brand.We also learn how Erin, who trained to be a teacher, went from an SQL developer to the global CMO of a leading technology company during her successful 20 year career.Learn more about Erin hereLearn more about Merkle hereLearn more about Plannuh here
Released:
Nov 3, 2021
Format:
Podcast episode
Titles in the series (100)
What can marketing learn from BDRs?: This is a special "quarantine edition" of TheNextCMO podcast. We really wanted to do an in-person interview, so that limited the potential audience to people I could find in my house. Luckily for me, my son, Patrick Mahoney, is quarantining with us and he happens to be a BDR for a Boston-based SaaS company called Repsly. Patrick and I discuss how BDRs can be successful during a pandemic, the best ways to reach out to prospects, how BDRs and marketing should work together, and much more. To learn more about Patrick, check out his LinkedIn profile: Pat Mahoney To learn more about Repsly, visit their website: www.repsly.com The learn more about Plannuh, visit our website: www.plannuh.com If you have ideas for guests, or want to be a guest yourself, send us an email at: thenextcmo@plannuh.com by The Next CMO