In this episode of The Next CMO podcast, I speak to Dan McGaw, the founder and CEO of McGaw dot IO, an analytics and marketing technology company.Dan has spent 20 years as a marketing leader and one of the original growth hackers.He was previously the head of marketing at KissMetrics and VP of Growth at Code School.Dan has been called a living MarTech encyclopedia and he recently released a book called, build cool (stuff…), which is a blueprint to creating a marketing technology stack.Dan and I discuss the importance of a data taxonomy for marketing, his contrarian view on the idea of a single source of truth for data, we bust some myths about attribution modeling, and even gives our listeners the opportunity to get a free copy of his book.If you are listening at home in front of the kids, you might consider using your headphones for this one - Dan’s vocabulary is a little spicier than mine.More about Dan McGaw hereMore about McGaw.io hereMore about Plannuh hereMore about The Next CMO podcast here  Produced by PodForte