From the historical practices of ancient Egyptian medicine to modern holistic approaches towards therapeutic advances in our understanding of the olfactory system, one thing is clear: aromatherapy has lasted the test of time. Join us for a very special episode for fragrance Friday featuring the founder of Adoratherapy for a fascinating and fun conversation about the relevance of using aromatherapy as perfume and redefining a category that has long ignored the relevance of century long practices it has been borrowing from, yet never properly acknowledging: aroma perfumery.

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