Welcome to the Simple and Smart SEO Show!?? Share us with a friend!? Want to be a guest? Apply here!Apply for your own $99 SEO Site Audit!Leave a text or voice note here.What's in our 21st episode with podcast producer Leah Bryant? SO MUCH AWESOMENESS!Our guest: Leah BryantLeah Bryant is the founder of Leah Bryant Co., an all-woman podcast production boutique agency that helps coaches and course creators launch and manage their podcasts.Our Takeaways:Workflows are important in podcasting in order to make the process less stressful.Some key templates to use in podcasting include guest outreach, show notes, and graphics.B is analytical and helps with the organization of the podcast, while Crystal finds handles the technology.Leah is starting a podcast with a buddy, Marcy, about private podcasts which are underutilized assets for businesses.You can host a private podcast on Hello Audio, Lipson, or Captivate:Hello Audio was the first to spearhead private podcasting.To make a private podcast, you pay a fee and set up your RSS feed like normal.There are several creative ways that you can monetize a podcast:The way to monetize a podcast is by sponsors, ads, Patreon, selling merchandise, etc.  Crystal has set up a Simple and Smart SEO Merchandise Shop and $99 SEO audits.How podcasting helps your SEO and your business: Building community is important for business growth and connection.Galas.fm allows people to stay connected and continue the conversation.Leah loves helping podcasters because she takes a holistic approach to find gaps and fill them in.Fun to know about SEO and podcasting:SEO is important for audio content since Google started indexing it in 2018 or 2019.Utilize blog posts, optimize website pages, use keywords throughout the podcast player, and edit audio metadata to include keywords and other information.Leah Bryant info:https://leahbryantco.com/Instagram Grab Your Podcast RoadmapTake the podcaster quizAfter Hours Entrepreneur: An Entrepreneurs Guide to 6-FiguresTake action. Build a business and life you love!Listen on: Apple Podcasts   SpotifySupport the showB’s One-Stop SEO cheat sheetbrittanyherzberg.com / Instagram Use Crystal's Jasper linkcrystalwaddell.com & collageandwood.com