What are you doing with your marketing to prepare for Black Friday and Cyber Monday?
On today's episode, Kasim sits down with Savannah Sanchez, a world-leading authority on TikTok media buying, to discuss marketing ideas to help you conquer Black Friday and Cyber Monday. 
Black Friday and Cyber Monday - two of the most important shopping days are quickly approaching. Smart marketers know the best time to start driving more traffic to your website is a month in advance. Why? Because the closer you get to the biggest shopping season of the year, the more you’re going to pay for advertising. 


Tune in to discover some super-digestible tips on preparing and taking advantage of the busiest shopping days of the year.


IN THIS EPISODE, YOU'LL LEARN:
How to prepare for Black Friday (BF) and Cyber Monday (CM)
Using TikTok for BF Prospecting
The best time to launch a Black Friday marketing campaign
Why Meta sites are exceptional for running BF and CM retargeting campaigns
The future of holiday marketing
Are Black Friday deals still effective?
Why Google rarely drives results for BF and CM 



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://thesocialsavannah.com/ (Thesocialsavannah.com)
Savannah's https://www.youtube.com/c/SavannahSanchez (YouTube Channel)
Connect with Savannah via https://twitter.com/social_savannah (Twitter )
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic Website)
Follow https://twitter.com/perpetualtraf (Perpetual Traffic on Twitter)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter



OUR PARTNERS:
https://bkacontent.com/perpetual (Get a Free Month of Blogs from BKA Content)
https://conversionfanatics.com/freebook (Get a Free book on how to optimize your website Conversion Fanatics)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/zero-down/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Register for our free https://scalable.co/mastermind/founders-board/?utm_source=perpetual+traffic&utm_medium=podcast&utm_campaign=lead+gen (Founders Board workshop)



Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Get Your Toughest Tech Problems Solved!
Book a free strategy call and let Outliant solve your toughest tech problems!

Fill our your info and one of our Founders will schedule a call with you.
https://perpetual-traffic.captivate.fm/outliant (Outliant)
Test Everything. Get Conversion Optimization Superpowers. Make More Money.
Put A Creative Team Of Fanatical Split-Testers To Work On Your Site!
https://perpetual-traffic.captivate.fm/conversion-fans (Conversion Fanatics)
DigitalMarketer Ebooks
Get Useful Digital Marketing ebooks, Worksheets, Swipe Files, and Guides!
https://perpetual-traffic.captivate.fm/dm-ebooks (DigitalMarketer Ebooks)