Founded in 1991, the International Association of Antarctica Tour Operators is a member organization that advocates and promotes the practice of safe and environmentally responsible private-sector travel to Antarctica. Their member companies provide logistic and scientific support to National Antarctic Programs and Antarctic organizations. With more than 200 annual departures to Antarctica, tour vessels offer an essential opportunity for researchers and science programs.In this episode of Beyond The Lens, Richard sits down with the Executive Director at the International Association of Antarctica Tour Operators (IAATO), Gina Greer. During their conversation, she explains how the organization was founded by a group of seven operators and their mission. She delves into the Antarctic Treaty,  which upholds that Antarctica will only be used for peace and scientific purposes, and how IAATO works to support this agreement. She highlights how she got involved in the marine conservation industry after initially training as an accountant. Together, Gina and Richard discuss why this enigmatical continent always exceeds the idealized expectations when one visits, thanks to light reflections and colorful scenery. Gina touches on Antarctica's unique and unpredictable nature and shares why her advice to “go with the flow” of nature will ensure visitors have an amazing experience. Finally, they discuss how tourism benefits Antarctica – the biggest misconceptions people have about the country, and much more!To find out more about IAATO, visit: www.iaato.org***This episode is brought to you by Kase Filters. I travel the world with my camera, and I can use any photography filters I like, and I've tried all of them, but in recent years I've landed on Kase Filters.Kase filters are made with premium materials, HD optical glass, shockproof, with zero color cast, round and square filter designs, magnetic systems, filter holders, adapters, step-up rings, and everything I need so I never miss a moment.And now, my listeners can get 10% off the Kase Filters Amazon page when they visit.beyondthelens.fm/kase and use coupon code BERNABE10Kase Filters, Capture with Confidence.