Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractMaking Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.This week on Making Data Simple, we have Rob Telson AI thought-leader and Vice President of Worldwide Sales at BrainChip, a global tech company that has developed artificial intelligence that learns like a brain, whilst prioritizing efficiency, ultra-low power consumption, and continuous learning. Rob has over 20 years of sales expertise in licensing intellectual property  and selling EDA technology and attended Harvard Business School.Show Notes2:18 - Rob’s history5:31 – Tell us about your business model9:07 – Outline Nero networks13:54 – Are you a processor, platform, or developer?22:29 – Who are your customers?27:34 – How long is the sale cycle?28:26 – Who’s your biggest competitor? 32:18 – Has your career always been on the hardware side? Connect with the TeamProducer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter. brainchip.com/developer YouTube - brainchipMalcolm Gladwell – OutliersClayton Chritensen – Disruptive Technology, Innovators Dilemma, Dan Millman - Life you were meant to liveThat’s Outside of my Boat