Part 1 : Welcome Malcolm Hawker, Head of Data Strategy for Profisee, and thought leader in the field of Master Data Management (MDM) and Data Governance. If you're an MDM zealot, let's go deep.Show Notes01:28 Meet Malcolm Hawker06:33 MDM's future09:48 A unique view on data fabric14:07 The rise and fall of AOL19:46 The definition of MDM26:28 MDM reference architectureLinkedin: https://www.linkedin.com/in/malhawkerWebsite: https://profisee.com/Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while  keeping it simple & fun.