This week  on the Lab Coat Agents Podcast, you have the privilege of hearing an interview from The Social Genius virtual event.  Atlanta, Georgia real estate agent, now TikTok star, Glennda Blaker is the guest; She started creating TikTok videos in October 2020; With 18 months, she created over 391 videos and gained over 560,000 followers. Tune in to hear how she creates and batches content while consistently building a brand and how that brand actually generates real estate sales.   Episode Highlights: Glennda introduces herself and shares how long she has been in the business and what led up to her now crushing it on Social Media. Tristan asks Glenda about structure and how many videos it took for her to catch on to a rhythm. What about lighting and video? Tristan asks Glennda to explain what kind of agenda that she goes by creating the videos. Glennda explains what her audience is biting into and how her videographer, Denver helps her recreate stories. Jeff points out a consistency with Glennda: that she wears stars and he asks her to talk about it. Where did it start and why did it stick? What does strategy across all platforms look like? What about ROI? Jeff asks Glennda to quantify what she is doing. Advertising yourself looks way differently today than it does in the past. Glennda shares some specific examples of how her Social Media turns into business. Looking to start video? Glennda has specific encouragement for you. Credibility is built in being relatable.  Jeff asks how Glennda filters the bad clients and haters. She shares some TikTok battles she has had with people. What features are available to respond to comments?  What are winning habits and hashtags? Tristan asks Glennda, “What’s next or what are her desires to accomplish next  on Social?” Do you understand the exponential reach that you have? Jeff asks Glennda to share her take on copy-catting.  How does Glennda do batching of content and how much does it equate to? Glennda shares a funny video about editing. How do you still have time to do real estate along with creating video content? Jeff asks Glennda to share her stats. Glennda talks about data on her posts and how she sorts what is working. Tristan asks what Glennda’s real estate structure is. What is Glennda’s gifting program?   Resources Mentioned: Lab Coat Agents | Website | Facebook | Facebook Group | Twitter | Instagram  Jeff Pfitzer   | Instagram | LinkedIn | Twitter Follow Up Boss (Sponsor) Chime (Sponsor) Z buyer (sponsor)   Glennda: https://www.glennda.net/ https://www.tiktok.com/@glenndabaker?lang=en https://www.instagram.com/glenndabaker/