NFT's For Amazon Sellers with Kevin King Right now, there is lots of hype (mostly negative) about NFT's in some cases, and rightly so, as there are people taking advantage of people with scams. On the flip-side, the underlining technology is sound and there are opportunities for people to apply to their Amazon business in creative ways. Kevin discusses some of the options and the benefits of the utility (acts like a membership) and less so on the seeing it as expensive jpegs with bragging rights and status signalling.