35 min listen
The Small Business Guide to Paid Search - Adam Barker
The Small Business Guide to Paid Search - Adam Barker
ratings:
Length:
34 minutes
Released:
Nov 22, 2017
Format:
Podcast episode
Description
In digital marketing, there’s an ongoing battle between organic search and paid search. Which one yields better results, which one is more cost effective, which one tracks ROI better, and more importantly which one works faster? Honestly, it depends on what your goals are, and of course all good long-term web marketing strategies should include SEO. But PPC can show results fairly quickly and has a proven track record of bringing in quality traffic that is more likely to convert. PPC advertising is also easily measurable and provides great insight to assist in making educated decisions about your PPC campaigns. And for all the small businesses out there, PPC advertising allows the Davids to compete with the Goliaths in a way other advertising options do not. https://www.theagentsofchange.com/223
Released:
Nov 22, 2017
Format:
Podcast episode
Titles in the series (100)
Derek Halpern on List Building and Online Marketing: If you're looking to grow your business online, you shouldn't be focused on the latest Twitter tricks or SEO hacks, argues Social Trigger's founder Derek Halpern. Instead, you need to focus on the psychological triggers that will get people to share... by The Agents of Change Digital Marketing Podcast