YOU HAVE TO FIND THE ANSWERS DEEP WITHINDiscovery calls are not just about educating our prospects on what we do and what we offer, it is also a chance for us to find out what problems they have and how we can offer solutions. Collin talks about the importance of digging deeper into these problems, and you can learn all these in this latest episode of Sales Transformation. Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!TRANSFORMING MOMENTSSellers need to get better at finding problems beyond the surface levelEverybody's worst competitor is the status quoThink about other initiatives going in while doing the discovery“Support tickets are creating other problems that trickle down into multiple departments, and sellers need to get better at identifying those breadcrumbs like you mentioned, and not just taking the surface level answer in discovery to then, you know, check that box and move to the next question.” - COLLIN: Go deeper than the surface-level problem Connect with DaleDale Yasunaga | Sales Mastery CoachingConnect with CollinLinkedIn | YouTube | Newsletter | Twitter | IG | TikTok