What REALLY happened during the 60 minutes we had with Tony… On this episode Russell tells the story of his hour with Tony Robbins and all the juicy details leading up to it. Here are some cool things to listen for in today’s episode: Find out how Russell was able to get an hour with Tony Robbins. Hear about all the tense moments Russell and his team experienced while waiting for Tony to arrive And find out what Tony thinks about Clickfunnels So listen below to hear all the amazing details behind the scenes of Russell’s hour with Tony Robbins. ---Transcript--- Good morning everyone, and welcome to Marketing in Your Car. All right, all right, so everyone keeps asking me. I’ve been getting hit up all over Facebook and Voxer and everything to hear the story what happened this weekend with Tony Robbins. And so I thought instead of me telling the same story a million times, I’d just tell it once here. So that’s the game plan. So you guys have a chance to hear what really happened. If you haven’t seen the pictures yet, this weekend we had a chance to go and film Tony Robbins, which was super cool. So kind of the backstory behind it. A little while ago, you may or may not remember, he launched his new book called Money. I’m blanking on the subtitle of course, but it’s basically a wealth investing book about how to invest your money to make a whole bunch of money. And he went through and interviewed like 50 of the world’s wealthiest self-made billionaires and found out how they did it and wrote a whole book on it. When the book launched about 10 months ago, he sent me a preview copy and told me what was going to happen. I was like, “I’m really good at this whole book funnel thing. Let me help you with it.” I showed him some cool tips and tricks and things we were doing. He got all excited. He said, “Here’s my team that’s doing it. Can you get with them and help them do it?” So I called his team up and his team was not like an internal team. It was a team he had hired to do this who had never actually done an info product funnel in the past. And was very threatened by the fact that I was willing to help him for free because they were getting paid a lot of money to do it. So they fought me tooth and nail on everything. We actually built the entire funnel in Click Funnels and it was a million times better than theirs and they still wouldn’t use it, it was just nuts. And Tony was like, “I’m so busy speaking everywhere. You’ve got to coordinate with these guys.” And they shut me down. So eventually I just gave up and quit trying. I was like, “I tried to help, but if I can’t help, then I can’t help.” So fast forward to like six months later, Tony gets a hold of me and calls me on the phone. I think I might have emailed him my book results and said, “Hey, here’s what we do with our book. I thought that was pretty cool. If you ever want me to help you with it again, let me know.” And like a month later he called me up so we had a call and I just walked him through the things I thought they did right and the things I thought they did wrong, and some simple tweaks and changes. And it kind of ended there. I didn’t hear back from him for a little while. And then like a month or two later I guess he let go of that old team and was going to bring it all in-house. He said, “We’re bringing it all in-house. We’re going to redo this thing, do it the right way, kind of the way you mentioned. Do you want to coordinate with my team and work with them? That would be awesome.” So I get on a call with their team. And this is kind of a newer marketing team that has just been assembled and they’re in charge of this whole thing and none of them had ever done it before. And so they got on a call with me and I kind of consulted them through how to do it. And then you could tell by the sound of their voices they were like, “Well, okay, good luck. We have to go figure this out now.” At the very end I was like, “If you want, I’d be willing to do it for you guys. I