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Fire Your B Players And Surround Yourself With The A’s

Fire Your B Players And Surround Yourself With The A’s

FromMarketing In Your Car


Fire Your B Players And Surround Yourself With The A’s

FromMarketing In Your Car

ratings:
Length:
12 minutes
Released:
Jan 26, 2016
Format:
Podcast episode

Description

The real secret behind delegation and getting stuff done. On this episode Russell talks about how he gets so much work done. He shares a secret of how to do that by outsourcing and how to make it work for you. Here are 4 cool things to listen for in today’s episode: How Russell figured out who to hire for various tasks. Why A players are 3200 times more productive than B players. Why you have to kiss a lot of frogs before you find your prince. And Russell’s advice for finding A players for your business. So listen below to hear how to find A players to help you get more stuff done in your own business. ---Transcript--- Hey everybody, this is Russell Brunson and welcome to Marketing In Your Car. I’m already halfway to the office so this one might be short.  Nevertheless this is part of a new series I’ve started, between marketingquickiesshow.com and marketinginyourcar.com.  These are my two content things, so if you’re not on both you’re missing out because we’re going back and forth on the storyline. Yesterday on my marketing quickies show, Mike Stanczyk, some of you may know Mike, he asked me, “I want to know more how you’re so productive, how you get stuff done, your work ethic”. So, I’ll talk about some of those things.  So yesterday, on the live periscope, I talked about a concept called “lead or gold”. It kind of goes into the core foundational mindset of how to get a lot of crap done.  So if you go to marketingquickiesshow.com and click on the one that says “How to get a lot of crap done”.  That’s a foundational piece on what I’m talking about today. So my goal for the next week is to share a bunch of ideas of how to get a lot of things done.  So that’s the first one.  So go listen to that, it’ll be number one. Today I want to talk about, it kind of shifts over to the side of delegation and outsourcing and things like that. I remember when I first got into this business, I could always tell the life cycle of where a new entrepreneur is. Because as soon as they’ve outsourced the first time they all want to create a course in outsourcing, Because, “You could pay people a little bit of money and they’ll do stuff way better than you do it.” It’s a big “Ah Ha”.  Initially that’s what a lot of entrepreneurs do.  They hire their first outsourcer.  For me it was someone in Romania. I paid $20 and he built a software product that I ended up selling for $67 and I made tens of thousands of dollars on something that I paid a guy $20 to build.  I remember having that “Ah Ha”, “Wow, I cannot believe that that was even possible.” So I think a lot of us start out on that journey. And the problem is that as we start outsourcing some things, where most entrepreneurs get stuck is it’s hard to let go of the reins.  I’m sure you’ve had that before. You give someone something and they don’t do as good a job as you. You try to get them to do it again, and they don’t and after 2 or 3 times you just take it back. And it’s like, “Screw that, I’ll just do it myself.” And I still struggle with that, I’m sure you do as well.  Which is why I do so much stuff. So a couple of things I want to speak to you on that, that have allowed me to get so many things done. And this isn’t something that happened overnight, but I’ve been doing this business for over 12 years so I’ve hired literally hundreds and hundreds of people to do different tasks. I’ve hired people that are the cheapest, and I’ve hired the most expensive, and I’ve hired people in between. What I’ve found, I wish I had the link to the article that Todd, one of my partners in Clickfunnels sent, that talked about the difference between A players and B players.  It showed that A players were 3,200 times more productive than a B player. So a lot of us try to get B and C players because it’s cheaper, but in reality its way more expensive.  A lot of times you can find one person who can do the work of 10, 15 or 20 people. It may seem hard to believe, but it’s true. Todd’s a good example of that.  I
Released:
Jan 26, 2016
Format:
Podcast episode

Titles in the series (100)

Welcome to the DotComSecrets.com "Marketing In Your Car" podcast. Did you know that you can dramatically grow your business during your commute to the office each day? In just 10 minutes a day you can learn marketing, traffic, conversions and sales from internet marketing expert Russell Brunson. Each podcast is under 10 minutes, so you can get this priceless information in bite size chunks in your car!