61 min listen
#118: Secrets to Loyalty Success with Collinson's Priyanka Lakhani
#118: Secrets to Loyalty Success with Collinson's Priyanka Lakhani
ratings:
Length:
56 minutes
Released:
Jun 24, 2021
Format:
Podcast episode
Description
With over twenty years leading loyalty initiatives in the Middle East region for Collinson, today's episode features insights from Priyanka Lakhani who has worked with so many of the loyalty programmes in this region.
Priyanka shares her insights on the importance of optimising the timing and relevance of your rewards, and driving redemption as a powerful way to create emotional loyalty with customers.
We discuss new and different ways for members of travel loyalty programmes to earn points or miles when shopping online, as well as how paid loyalty and subscription-based programmes can drive profitable revenue for business.
Show Notes:
1) Priyanka Lakhani - Director South Asia, Commercial Director Middle East and Africa
2) Collinson
Priyanka shares her insights on the importance of optimising the timing and relevance of your rewards, and driving redemption as a powerful way to create emotional loyalty with customers.
We discuss new and different ways for members of travel loyalty programmes to earn points or miles when shopping online, as well as how paid loyalty and subscription-based programmes can drive profitable revenue for business.
Show Notes:
1) Priyanka Lakhani - Director South Asia, Commercial Director Middle East and Africa
2) Collinson
Released:
Jun 24, 2021
Format:
Podcast episode
Titles in the series (100)
#6: Driving Loyalty Through Charity by Let's Talk Loyalty