61 min listen
#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)
#188: VodaBucks: Loyalty Programme of South Africa’s Vodacom Group (Short Summary Show)
ratings:
Length:
7 minutes
Released:
Feb 22, 2022
Format:
Podcast episode
Description
In this short summary episode, I am looking back on an interview with George Mendes, Chief Officer Consumer Business with Vodacom in South Africa.
Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.
The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.
Show Notes:
1) Episode #63: Vodacom South Africa Launches Vodabucks
2) Jorge Mendes - Chief Officer: Consumer Business, Vodacom Group Exco Member
3) Vodacom
4) VodaBucks loyalty
Launched in mid-2020, I spoke with George just a few months after the launch of VodaBucks, a programme that researched the best loyalty concepts from around the world in order to develop a winning strategy.
The programme includes impressive partnerships with a portfolio of brands across the country, using gamification to engage customers in a very economically diverse country.
Show Notes:
1) Episode #63: Vodacom South Africa Launches Vodabucks
2) Jorge Mendes - Chief Officer: Consumer Business, Vodacom Group Exco Member
3) Vodacom
4) VodaBucks loyalty
Released:
Feb 22, 2022
Format:
Podcast episode
Titles in the series (100)
#6: Driving Loyalty Through Charity by Let's Talk Loyalty