What I learned from reading Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal SuccessReality is chaotic; planning is ordered [0:01]Vince Lombardi is the Steve Jobs of coaches [3:48] how Southwest Airlines is different [11:31]the beginning of Southwest [16:00]fighting anticompetitive practice [24:30] finding a new market by doing the opposite of your competition [29:00] missionaries make the best products [31:00]being forced to innovate leads to questioning assumptions which leads to finding new markets [34:00]how Southwest became the largest liquor distributor in Texas [38:00] remember your fundamental reason for being and don't deviate from that [40:45]optimize for profits, not market share [42:30]know what you are competing with - not who [44:15] how having only one type of airplane gives Southwest an advantage [46:30] how keeping it simple saved Southwest $2 million [51:30]know what you do best - have the discipline to stick to it [53:00] if you are going to be small you have to be fast [1:01:19]the benefits of curiosity are unpredictable [1:03:45]—“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — GarethBe like Gareth. Buy a book: All the books featured on Founders Podcast