Have you ever gone grocery shopping and watched people leave the store with the groceries in a bunch of plastic bags? Or watch people smoking cigarettes while lying on the beach and extinguishing their butts in the sand. It's frustrating to watch people continue to do things that don't protect the oceans. I think the change comes with the principles of psychology and behaviour change. There are certain ways to go about changing behaviour and it goes beyond spewing facts at people.   Link to article: https://oceanfdn.org/behavioral-change-for-the-ocean/   Join the audio program - Build Your Marine Science and Conservation Career: https://glow.fm/marinesciencecareers/   Facebook Group: https://bit.ly/3NmYvsI Connect with Speak Up For Blue: Website: https://bit.ly/3fOF3Wf Instagram: https://bit.ly/3rIaJSG Twitter: https://bit.ly/3rHZxpc